Plant-Based “Mind Blown Coconut Shrimp” Declared Most Disruptive Product of 2020

A shrimp alternative made by The Plant Based Seafood Co, known as “Mind Blown Coconut Shrimp”, has been named Most Disruptive Product of 2020 at Prepared Foods’ Spirit of Innovation awards.

The Plant Based Seafood Co is an all-female company with extensive experience in the seafood industry. Its products are all vegan and free of gluten, soy, and preservatives. Currently, the Mind Blown range consists of Dusted Shrimp, Naked Shrimp, Crab-like Crab Cakes, and Coconut Shrimp. A new product, Dusted Bay Scallops, is set to launch soon.

Currently, the products can only be bought online. The only exception is the Coconut Shrimp, which is also available at GreenWise Markets.

Mind Blown’s creators previously founded the brand Wild.Skinny.Clean, producing both traditional and plant-based seafood products. However, they discovered that consumers found this confusing and preferences were shifting towards animal-free products.

The market for plant-based seafood is soaring across the Western world. Earlier this year, it was declared “the next big vegan meat trend” by Forbes and the BBC, and many companies in the sector have thrived throughout 2020. Modern Meat’s vegan seafood experienced increased sales during the pandemic, while brands such as Sophie’s Kitchen and Swedish startup Hooked announced ambitious plans to disrupt the conventional seafood industry.

“The Plant Based Seafood Co provides us an opportunity to build a better global food system with ethics and standards that, for us, is passion-driven,” says the company’s co-founder and CEO Monica Talbert. “We are reinventing the way the world ‘seas’ food.”