Food & Beverage Brands Continue to Invest in Plant Based Products Across Categories

Awards winning products, expansions into foodservice and executive appointments indicate industry commitment to plant based product development

Mind Blown Launches Crab Cakes After Winning Best Plant Based Seafood Product of the Year
Mind Blown Crab Cakes are the fourth plant-based seafood product from the company

Soon after being named “Best Plant Based Seafood Product of the Year” at the Mindful Awards, Mind Blown™ by The Plant Based Seafood Co. (“Mind Blown”) has announced a new innovative plant-based, seafood alternative product, Crab Cakes, and national distribution through Sprouts Farmers Markets.

The young but already multi-award-winning company just released its fourth plant-based seafood product: Mind Blown Crab Cakes. The plant protein-based crab cakes are seasoned with classic crab cake flavors like celery, onion and panko bread crumbs for the classic flaky texture.

Last month, Mind Blown announced its partnership with celebrity chef investor partner Chef Tom Colicchio. Colicchio is an eight-time James Beard recipient, restaurateur, world-renowned chef and host of Bravo TV's Top Chef. 

LikeMeat Teams Up with PlantPub Fenway to offer Plant-Based LikeWings

LikeMeat, a LIVEKINDLY Collective brand, announced that plant-based LikeWings are now featured in PlantPub's menu at its new location just steps from Fenway Park.

Slated to be the largest plant-based restaurant in Boston, PlantPub Fenway's 8,000sq-ft interior boasts 250 seats and a focus on sustainability. The 100% plant-based menu includes existing favorites as well as new Fenway-specific items such as the Kimchi Sliders, which include LikeMeat's delicious LikeWings paired with spicy sesame slaw, pickles, kimchi aioli and a charcoal bun.

Available for food service and also on grocery store shelves nationwide, LikeMeat's plant-based LikeWings provide authentic flavor and texture, so you can keep creating the experiences diners crave without having to change the menu. With the aim of driving progress through pleasure, LikeMeat's LikeWings are non-GMO, gluten-free, dairy-free, and made with high-quality ingredients. Every LikeMeat product also provides plenty of plant-powered protein and fiber. 

Plant Based Diets Remain Popular Despite Misperceptions
A new national consumer survey commissioned by Danone North America reveals confusion when it comes to plant-based terminology, with the flexitarian eating style at the top of the list


A new study found that while 20% of Americans identify as flexitarian or reducetarian -- a similar trend that is focused on reducing instead of eliminating meat -- more than half of Americans (54%) were not yet familiar with the term. Meanwhile 84% of Americans adults indicated that they were familiar with veganism, yet that eating approach has the smallest following (1%), followed by only 3% of Americans identifying as vegetarian (ovo-lacto). Most Americans (42%) still eat meat and dairy nearly daily. 

6 Myths (and facts) about Plant-Based Eating

Myth 1.  Flexitarian isn’t a plant-based diet.
Flexitarian is a plant-based diet but that doesn’t mean you can’t enjoy meat and dairy in moderation. This style of eating is abundant in plants and is still considered a plant-based or plant-forward approach. 

Myth 2. A flexitarian diet is difficult to follow.  
Nearly three-quarters (73%) of Americans mistakenly believe that a flexitarian diet is not easy to follow or maintain over time. Flexitarianism gives consumers the option to allow for both plant-based and animal-based foods in their daily lifestyle. 

Myth 3: A plant-based diet is likely to be inadequate in protein.
Nearly three-fourths of Americans (73%) do not think plant-based dairy alternatives, like soy, provide high-quality protein. Within the milk alternative category, soymilk has the highest protein content – almost the same as cow’s milk.  

Myth 4: A flexitarian diet is a weight loss diet.  
While 41% of Americans see weight management as one of the top reasons to switch to a flexitarian diet, flexitarianism is more of a lifestyle with multiple health benefits beyond weight. 

Myth 5.  A flexitarian diet restricts dairy.
While nearly 9 out of 10 Americans (88%) mistakenly believe dairy is not included in a flexitarian diet, dairy is in fact a valuable part of a flexitarian eating pattern.

Myth 6. A flexitarian style of eating is suitable only for adults.  
A flexitarian approach can be a nutritious option for children, and many parents are already including more plant-based foods and beverages to their children along with dairy.  

The above data points were generated from an online survey of 1,014 adults (ages 18+) across the US between May 9-11, 2022, conducted by KRC Research and commissioned by Danone North America.

New Wave Foods Names New Leadership

Michelle Wolf to take on role as CEO


New Wave Foods, a leader of sustainable, plant-based shrimp, recently appointed co-founder Michelle Wolf as the company’s full-time CEO. Wolf’s passion for food sustainability was her key motivator in co-founding the brand. Today she continues to drive the company’s mission to produce products that will reduce the impact on our overtaxed oceans.



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